MINISO Opens its 2000th Retailer Exterior of China, Bringing High quality, Reasonably priced, Design-led Merchandise to Lyon, France

Ali Topan

PARIS, Oct. 4, 2022 /PRNewswire/ — On October 1st, 2022, Chinese language way of life retailer MINISO (NYSE: MNSO, HKEX: 9896) launched its 2000th retailer outdoors of China, bringing its signature enjoyable, inexpensive, designed-led way of life merchandise to Lyon, France. Marking the most recent step within the model’s world growth since 2015, the brand new retailer is the model’s eighteenth in France general, in its fifth metropolis.

The shop, strategically positioned within the Saint Genis 2 purchasing centre which attracts six million guests yearly, spans 200m2 and is wheelchair accessible, with cabinets spaced 1.4m aside for simple navigation. The shop’s structure is split into MINISO’s licensed theme collections, corresponding to We Naked Bears, Disney, Minions and Toy Story, permitting consumers to find outdated favourites and new collections multi functional thrilling and fascinating go to.

Sooner or later previous to opening, famend musician, actor and MINISO co-founder, Ariel Wizman, made an look on the retailer. The opening day itself was enthusiastically acquired, with the primary 100 prospects accumulating goodie baggage and MINISO-branded cupcakes as a token of appreciation. In attendance on the opening ceremony had been Jonathan Siboni, founding father of Luxurynsight and co-founder of MINISO France, and MINISO France CEO, Nicolas Rey.

“We introduced MINISO to France in 2020 and the model has been very well-received by French customers ever since, so we’re delighted that our Lyon retailer marks the milestone 2000th retailer outdoors of China“, stated Rey. “Our companions at Chinese language MINISO headquarters have been sensible to work with throughout this whole journey, offering unbelievable assist and assets in designing and creating merchandise localised to European markets”.

MINISO opened its first French retailer in Paris in October 2020. Two years on, the retailer now has shops in 5 cities: Paris; Lille; Nantes; Calais; and Lyon. By the top of 2022, the model expects to increase its French community to a complete of twenty retailers nationwide. At MINISO France, plush toys are the most effective sellers each in-store and on-line. Toys, items and stationery have additionally been high contributors to gross sales in recent times.

“It has been an amazing pleasure for us to have the ability to work with our distinctive franchisees in France,” stated Vincent Huang, VP of Worldwide Operations at MINISO. “We’re decided to proceed increasing our franchise enterprise mannequin and strengthening ties with companions internationally, making MINISO profitable as each an area and world retailer”.

Based in 2013 by Chinese language businessman, Mr Jack Ye, MINISO has rapidly grown to have roughly 5,200 shops globally as of June 30th, 2022. In Europe, the model is at present current in round 200 areas. Whereas China stays the model’s largest market, the 2000th abroad retailer is a landmark within the model’s world growth.

For extra info, please go to, or contact [email protected] for particulars of enterprise cooperation with MINISO in France.


International worth retailer MINISO (NYSE: MNSO, HKEX: 9896) gives prime quality family items, cosmetics, meals, and toys at inexpensive costs. Since its 2013 debut, as of June 30, 2022, MINISO has quickly expanded to roughly 5,200 stores worldwide. Sleekly designed and full of the most recent must-haves, MINISO stores make it attainable for everybody to have just a little enjoyable on a regular basis by having fun with life’s little surprises.


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